Go to any SEO forum so you’ll discover the obligatory post from a confused, backlink building noob wondering, “How do I create amazing backlinks?”
In the post, the frustrated linker claims they’ve tried everything to build quality backlinks: free directories, profile links, article submissions, comment spamming, etc. But nothing works. Despite almost all their low value efforts, they can not leapfrog their competitors inside the SERPs, so they’re pleading with others to express their secrets to building amazing, stupendous, superfantastic backlinks. The good news is that you can buy powerful backlinks over at the Rankers Paradise website.
Trouble is, those secrets don’t exist.
There aren’t any magic shortcuts, no highly classified insider hacks to finding quality links for the website. Building amazing backlinks takes work.But that’s the very last thing the forum vagrants want to hear. They want a quick fix, and creating something valueable is a ton harder than slapping a forum signature on a discussion thread post. So that message often falls on deaf ears.
However, if you’re prepared to bust your ass, then I’ll share my process for building amazing backlinks. It’s not simple. It’s not easy. In fact, it takes creativity, tenacity, dedication and hard work. But unlike low value link spamming, should you abide by these steps, you’ll be able to build some amazing backlinks.
How to develop backlinks
Step One: Find What People are Linking to
The starting point to get amazing backlinks is always to ferret your sites that curently have fantastic backlinks and scrutinize their link profiles. The logic being that good content attracts links, as webmasters feel compelled to express it with their audience. So on this first step, you’re looking for pages with ‘lotsa links’ because they’ve already proven to have link worthy content.
To find out which blogs have attracted essentially the most backlinks, follow this technique. Note: with this entire post, we’ll make use of a hypothetical instance of Jim’s Pet Shop, a web based pet shop looking to attract links, traffic and attention because of its distinct dog toys.
Install the SEO for Firefox Toolbar (it’s free!)
Run a search in Google (because of this example, I’m building a query for “dog toys”), select “show options” button (below the search box, left) and click “blogs” through the categories
Click the “100” option (just below the search box, right), that will provide you with the Top 100 search results
Once that’s resolved, go through the “CSV” link (just under the search box, right) and export the final results fileFirefox for SEO provides you with lots of great information, but for this exercise, we simply want the info for that column “Y! Page Links,” so it is possible to delete the remainder.
Sort their list by “Y! Page Links” from “largest to smallest.” Your CSV results may need to look similar to this:
We are in possession of an accumulation every one of the blog articles about “dog toys” who have attracted probably the most links. The next thing in the process of building quality backlinks would be to see which sites are linking to those posts.
Step Two: Find Out Who’s Linking
Now that we know which content include the link magnets, let’s figure out who’s doing the linking. Why is the “who” important? It’s because these web owners previously pre-qualified themselves as link prospects by demonstrating their willingness to link in the market to a certain form of content, which with this example is content about “dog toys.” So likelihood is good that they might link to our dog toy content.
So to find out your “who,” access the CSV dashboard we created above, select every one of the top linking posts and drill into their link profiles. This can be done with all the “Yahoo Page Links” button about the SEO for Firefox Toolbar or it is possible to utilize the Yahoo link command: link:http://www.pawnation.com/2010/03/16/wacky-pet-product-squeaky-squigglers-dog-toys/ -site:pawnation.com
This produces a SERP list of all links pointing for this page, minus any internal site links through the root domain, which looks such as this:
quality backlink data
After running this analysis for link prospects, there’s 2 sites that keep sprouting up inside the link profiles of such top dog toy posts: Doggies.com and Funstufffordogs.wordpress.com. Given their willingness to link to dog toy related content, they are great candidates for outreach campaign (covered in step # 5).
Now, if it’s not clear yet, the intention of this task is always to assemble a listing of qualified prospects for outreach. This might be done inside a simple spreadsheet with multiple data columns. For my own outreach lists, I like to collect data on :
Target website URL: note the specific website and also the deep page I’ve found that’s linking out
Toolbar PageRank: here I use TBPR to sort by relative value (loosely)
Contact name: personalizing your outreach letter is essential; addressing an email “To Whom It May Concern” is lazy as well as for losers
Personal email: don’t send emails to info@ black holes or e-mail us forms, unless you like having your emails ignored or deleted. I give more information on obtaining difficult to find personal emails, on this article about 12 advanced tactics on the way to find someone’s email address contact information.
Social media profile(s): what’s their Twitter or LinkedIn handle? have no idea of? figure it out.
Notes: more details in regards to the blogger or how do people help personalize my outreach letters more
Also, understand that many blogs have a very stable of bloggers within the company. So I recommend you dig around and discover those that link out to your type of content more often and cite that in your notes section as well.
Step Three: Find Out Why People are Linking
To create linkable content, you should determine why certain bits of content attract links. Let’s examine the blogs in the example above and see as we can discern why these five blogs about dog toys have attracted a lot more than 11K total links. Is there some shared element, some common thread that creates them so link worthy?
It so that happens that in this case the clues are pretty clear: the superior link performers are common articles about weird, odd, whacky or silly dog toys.
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It’s really not surprising because life can be pretty mundane, so everyone loves anything that’s unusual. That’s why creating odd or funny posts or videos is often a sure fire way to get links.
Backlinks for your dog mustache
Michael Vick Dog Chew Toy
Backlinks for that Michael Vick dog chew toy
I mean, how will you not share or link to that Michael Vick dog chew toy photo, right?
So should you be online resources our hypothetical Jim’s Pet Shop and you’re simply trying to find content ideas that can attract links, writing a post about weird dog toys seems like an incredible strategy.Which brings us to your next thing.
Step Four: Create the Bait
To attract links like the most notable link worthy posts, you have to create something of similar value. Now, I’m not implying outright copy it, and I’m also not to imply you need to reinvent the wheel. You can absolutely do something similar, but allow it to be your individual. If it’s a handy widget, produce a widget. If it’s a whacky list, produce a whacky list. Point is, the information that you just create has to be valuable and interesting for a target market.
For example, go ahead and take premise above that people love content about weird dog toys. Now, there are various ways you can turn that intelligence into an effective content strategy. I’ve thrown together a couple of ideas for articles that I’m grading by level of effort and difficulty:
Easy: Create a short article of a whacky dog toy: It’s not entirely original, but I bet it attracts a stray link or two.
Harder: Create articles about “10 Weird Dog Toys Your Dog is Gonna’ Love.” This involves more work, however, there is more chance for links.
Wicked Hard!!: Fire up your big brain, get super creative and begin a tournament on the pet shop website where people submit and choose pictures of their dogs with bizarre dog toys, with the very best pics all win a prize. You produce a contest page (with contest details, picture galleries and voting component), write a article announcing the contest the other announcing the winners, using the winning pictures, names from the dogs in addition to their owners.
Now which of these ideas is most intriguing? Which do you consider will attract essentially the most links? Point here is the effort matches the results, which is why I listed each idea by a higher level labor involved. In my experience, a lot more I work over a bit of content, the more links it attracts. This isn’t nuclear physics, however it bears mentioning.
Step Five: Pimp Your Content
Okay, so it’s time for it to promote your content via blog marketing. You’re gonna get to be effective reaching in the market to the online marketers, key influencers and bloggers for that sites in backlink profiles that you just’ve gathered within your pitch list from second step. Now, you are not planning to boldly keep these things connect to your page about X with your request. That’s far too obvious and heavy-handed. Instead, you are heading utilize a more subtle approach, by conntacting make them conscious of your posts and asking if they’d be happy to “share it” with their audience, as they’ve completed with similar forms of content.
To supply you with a better notion of what I’m speaking about, some tips about what a sample letter might appear to be while using “Whacky Dog Toy Photo Contest” idea for Jim’s Pet Store. Note: this email template will depend on successful outreach letters I’ve used within the past.
Dear (name of blogger or site owner):
I read your recent article about the Top 10 Weirdest Dog Toys around the Planet (note: include a hyperlink to that story here to provide further legitimacy and remind the blogger with the article) also it was very funny. I liked it a lot that I shared it with my pals on Facebook and so on Twitter (actually tweet the content and drop link it that tweet in charge of proof).
Seeing that you simply’re a fan of weird dog toys (and who isn’t right?), I wanted to let you know of a contest I’m running over at Jim’s Pet Shop (link to your website), known as the “Weird and Whacky Dog Toy Photo Contest”.
(Include details concerning the contest)
If you imagine the contest is noteworthy, it would be great if you could share it along with your audience. Here’s a connect to the contest page as well as a link to your website announcement (note: I like to add a lot of links in a outreach email; that gives the blogger more options; and very often most in the links I send get included inside article).
If you’ll need some other information, just tell me.
Thanks for your time.
Jon’s Pet Shop
Build backlinks strategies
Now, anyone who’s ever engaged inside the sort of coordinated, targeted, personalized and aggressive link outreach that I’ve outlined above understands its value. But you will get the naysayers who say “link outreach doesn’t work” that is certainly primarily because:
They don’t create anything of worth
They’re unable to dedicate themselves to marketing content effectively
They’ve never even tried it, yet slam it because they are lazy
Whatever true, I’m here to express that I keep to the same process I’ve presented with this article also it works for me.
Also, don’t fall for your old adage that most you have to do to draw in links is create great content. Just because you write good content doesn’t mean the Web will automatically notice. You have to hit them over the head by it. It’s okay to get self promotional, the truth is, it is important. Nobody else is going to pimp your content, so it’s your responsibility.
One last note on link outreach is after you get every one of the procedures in place and possess an outreach list and an email template, you can have just about any one benefit sending your emails. I usually enlist interns for you out the emails and let them know to customize and personalize each email within the various fields, using the data I’ve collected within my outreach spreadsheets.
So as I said at the beginning of this post, everything I’ve discussed here takes work. Like anything worth doing, it’s worth succeeding. Now if this isn’t for you personally and your heart just isn’t inside, then that’s fine. There’s no shame in admitting that is more work than you signed up for. But don’t return to bitching inside forums inside a few more months about how you’ve created 300 social bookmark submitting links and it is possible to’t access it the first page of Google, so you need a magical way to develop amazing backlinks that doesn’t involve thought or effort.
Point is, the most notable ranking sites work their tails off to acquire quality links. To keep pace with these, you should devote a similar level of effort to content strategy and link marketing. If your goal is always to outrank them, then you’ll need to make a move much more exceptional. And dumping endless weeks of frustration comment spam links on some poor guy’s “do follow” blog isn’t gonna undertake it.
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